Mumbai (Maharashtra) [India], March 11 (ANI): After Flipkart, Ola has become the recent company to face the wrath of people over its recent marketing stunt.

The cab aggregator company recently sent a notification reading "8 missed calls from mom" to their customers and offered a 40 per cent discount on certain services.

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However, this gimmick did not go down well with a section of people on social media.

Calling out the company, a Twitter user wrote, "There's a way to do marketing. Do not cross your limits by sending such notifications. Couldn't block the notifications coz bookings notifications will also get blocked. #disappointed."

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Another user called Ola's stunt "cringy".

"Why do you all give such cringy clickbaits. Don't be another zomato. Be original in marketing. Especially those 8 missed calls one is yakk," the netizen tweeted.

Started in 2010, Ola was founded by the current chairman and Group CEO of Ola Bhavish Aggarwal and Ankit Bhati (Co-founder and CTO). (ANI)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)