Helios Luxe Presents Indian Inauguration of Auguste Reymond: Synthesis of Horological Heritage and Contemporary Curation
On December 13 in the city of dreams, Mumbai, Helios Luxe, an elevated vertical of Titan Company Ltd., has further solidified its status as a premier curator within India’s burgeoning accessible luxury segment. In a sophisticated assembly defined by excellence and architectural ambiance, the entity announced its exclusive partnership with Auguste Reymond—an independent Swiss manufacture whose provenance traces back to 1898.
India has witnessed a growing appetite for fine, global watchmaking, driven by rising affluence, deeper appreciation for heritage, and an increasing inclination towards authentic, story-led timepieces that truly reflect who they are. Helios Luxe is designed for this evolving consumer sitting at the intersection of aesthetics, high horology, and worth. The collection is curated to appeal equally to seasoned collectors and individuals trying to collect timepieces that is an extension of their own identities. Fashion Giants Are Dominating the Art Collaboration Scene, Delivering Unmatched Value for Money.
This strategic debut signifies more than a commercial expansion; it reinforces a dedicated sanctuary for independent horology, prioritising authentic narratives and artisanal heritage over mass-market ubiquity.
Helios Luxe - Intersection of Legacy and Expansion
As Helios Luxe charts an ambitious trajectory toward establishing 100 boutiques within the next five years, Auguste Reymond emerges as a cornerstone of this premium portfolio. The launch, hosted amidst the open-air elegance of ITC Grand Central in Lower Parel, Mumbai, gathered a discerning cohort of cultural tastemakers to witness the arrival of timepieces characterised by:
-Handcrafted Precision: Each unit is hand-assembled and carries an individual serial number, ensuring exclusivity.
-Mechanical Integrity: The collections are anchored by the venerable UNITAS calibre, a movement celebrated by purists for its robust architecture and hand-wound soul.
-Aesthetic Innovation: The "Origin Lunar" serves as the collection’s vanguard, featuring high-relief lunar surface engravings and a bezel integrated with Super-LumiNova, creating a celestial luminescence that bridges the gap between classic craftsmanship and modern materiality.
Addressing the Discerning Indian Collector
The Indian market is currently undergoing a profound transformation. Beyond mere affluence, there is a visible shift toward intellectual consumption—a desire for timepieces that serve as repositories of history and extensions of personal identity. Helios Luxe occupies this vital intersection of aesthetic merit and horological substance. The curated selection is designed to resonate with both the veteran connoisseur and the nascent collector who seeks "worth" through mechanical authenticity rather than brand recognition alone. The Limoncello Trend Is Exploding This Holiday Season, Adding a Tangy Twist to Celebrations.
The inaugural Swiss offering comprises 23 distinct timepieces across four definitive pillars: Origin, Unity, Heritage 1898, and Magellan.
Core Portfolio (21 Models), INR 1.3 Lakh– INR 2.5 lakh.
Hand-assembled heritage and daily mechanical reliability.
Origin Statement Pieces, up to INR 7.5 lakh.
High-complication artistry and limited-run exclusivity.
Through this exclusive alliance, Helios Luxe provides the Indian enthusiast with direct access to a legacy of 127 years, ensuring that the art of independent Swiss watchmaking finds a permanent home in the subcontinent's evolving luxury landscape.
(The above story first appeared on LatestLY on Dec 24, 2025 08:23 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).