Indian cricketing legend Sachin Tendulkar has launched his new sportswear and athleisure brand named 'Ten X You' on October 10, 2025. 'Ten X You' is a Bengaluru-headquartered brand cofounded by Karthik Gurumurthy, Karan Arora, and Tendulkar, with backing from Peak XV (Part of SurgeXI Co-Hort) and Whiteboard Capital. The brand will also up with academies, where budding cricketers are currently training, to sell its products that are specific to the sport. Tendulkar reacted with a social media post after the launch of 'Ten X You'.  He thanked the friends, family, well-wishers and media for support in the launch event. He also encouraged consumers by saying 'Ten x You is yours to experience from today'. Sachin Tendulkar’s Sportswear Brand ‘TEN X YOU’ Makes Its Official Debut (Watch Video).

Sachin Tendulkar Reacts After Launching His Sportswear Brand 'Ten X You'

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