Thiruvananthapuram, Feb 14 (PTI) Promoting Kerala as a safe and glamorous honeymoon destination, Kerala Tourism has launched a high-octane campaign by stapling it with lyrical micro-video songs to lure honeymooners from across the world to the state.

Also Read | Odisha: 54-Year-Old Man Arrested For Marrying and Duping 14 Women.

As part of the campaign, the Department of Tourism has produced a music album titled 'Love is in the air', featuring eight micro-love songs with each song having a duration under one minute.

Also Read | Manipur Assembly Elections 2022: Congress Releases List of 30-Star Campaigners; Sonia Gandhi and Rahul Gandhi to Campaign.

Kerala Tourism has released the songs on its social media pages to promote Kerala as a prime and perfect honeymoon destination.

Sung by popular folk/indie band When Chai Met Toast, the videos have already got around one lakh views collectively, an official release said here on Monday.

Besides, the audio songs reached more than 75 lakh people across the country through multiple music platforms like Spotify, Gaana, Hungama, JioSaavan and Wynk, etc, it said.

Pitching the campaign on Valentine's Day, Kerala Tourism announced a contest for its social media followers to create reels using the lyrical video micro-love songs released on social media pages. The best reels will win a free trip across Kerala.

The campaign titled 'Honeymoon Holidays' was originally unveiled after the second wave of COVID-19 and the subsequent travel relaxations. It was temporarily shelved after the pandemic's third wave started.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)