Pithoragarh, Nov 14 (PTI) Uttarakhand Chief Minister Pushkar Singh Dhami on Sunday inaugurated the famous traditional trade fair of Jauljibi, a border town in Dharchula sub-division of Pithoragarh district, saying such events should be used as a platform to market local products.

"We will have to use these traditional fairs as a platform to market local products manufactured by our tribal women as well as to protect their cultural identity," Dhami said in his address on the occasion.

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The fair will continue till November 24, said Dharchula Sub-Divisional Magistrate AK Shukla, who is also the Mela Officer.

The 10-day fair will also hold a number of programmes showcasing the rich culture of the tribes inhabiting the upper Himalayan region, including the Rang community.

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The Jauljibi fair known for giving a market to the woollen goods and outfits manufactured by the tribal communities of border region, was started by the Pal kings of Askot in the second decade of the 20th century.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)