Noida, Jan 19 (PTI) A 30-year-old man was shot dead by bike-borne assailants near a market here on Friday, police said.

The incident took place in Sector 104 here when the man came out of a gym and sat in his car, they added.

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DCP Noida Harish Chander said the Sector 39 police station was alerted about the incident at around 2.30 pm and a team was rushed to the crime spot.

"The man was taken to a nearby hospital but he did not survive," Chander said.

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The deceased has been identified as Sooraj Mann, who lived as a tenant in the posh Lotus Panache society nearby, according to the police.

"The body has been sent for post-mortem and the man's family is being contacted," the DCP said.

He said an investigation has been launched into the case and efforts are underway to identify the accused.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)