New Delhi, Mar 29 (PTI) Wedding portal Matrimony.com on Tuesday launched the 'Jodii' mobile application to tap 400 million customers who access apps on their smartphones in vernacular languages.

The 'Jodii' app will be available in 10 languages, the company said.

Also Read | Amazon Smbhav Summit 2022 to Be Held on May 18-19.

Matrimony.com chief marketing officer Arjun Bhatia said that the company has started operations with 200 people, and will expand the team as the business grows.

"There are 100-150 million snartphone users who are comfortable in using apps in English. But there are another 400 million smartphone users who are comfortable only in vernacular languages. They are an immediate opportunity for Jodii," Bhatia said.

Also Read | Amazon Glow Now Available for All Customers in the US.

He said Matrimony.com has around 60 per cent market share, which is of people using English content.

"Jodii will increase the segment size by adding vernacular speakers. The market opportunity is bigger for Jodii but average revenue per user will be lower compared to the segment Matrimony.com targets," Bhatia said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)