Six Decades on from the Gun-barrel Opening of "Dr. No," the Brand Assets the Film ... - Latest Tweet by Bloomberg

Six decades on from the gun-barrel opening of "Dr. No," the brand assets the film established for the Bond franchise remain popular and potent, and an invaluable lesson in brand management, says @benschott https://t.co/PxUvLPg16X via @opinion— Bloomberg (@business) October 9, 2022

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