iPhone 17 Sale Day Turns Violent: Massive Fight Erupts at Mumbai’s BKC Apple Store as Shoppers Kick and Punch Each Other, Security Drags Out Miscreants; Video Goes Viral

iPhone 17 mania took a violent turn in Mumbai’s Bandra Kurla Complex (BKC) on Friday morning as a fight broke out among shoppers vying to grab the newly launched device. A video shared by PTI shows dozens of men crammed together outside the Apple store, hitting and shoving one another. In the chaos, a man in a red shirt was dragged out by security personnel after attempting to strike a guard, while another shopper checked on the guard’s safety. Soon after, another man in a black-and-white shirt was restrained and pushed away by an armed guard in combat gear. Despite the scuffle, sales of Apple’s iPhone 17 series continued, with massive crowds and long queues reported across flagship stores in Mumbai and Delhi. iPhone 17 Sale in India: Apple Store in Mumbai, Delhi See Long Queues of Customers as iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max Sale Begins (Watch Videos).

iPhone 17 Sale Day Turns Ugly in Mumbai

VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.

Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi

— Press Trust of India (@PTI_News) September 19, 2025

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(The above story first appeared on LatestLY on Sep 19, 2025 12:29 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).