ChatGPT to Get Ads Soon: OpenAI Confirms Testing Native Advertisements for Free and Go Subscription Tiers
OpenAI will test advertisements in ChatGPT’s free and new USD 8 “Go” tier in the US, aiming to fund wider AI access amid rising costs. The company said ads will not influence answers or user privacy, while paid tiers remain ad-free, though the move has sparked online scepticism and privacy concerns.
OpenAI, led by CEO Sam Altman, announced that it will begin testing advertisements in ChatGPT’s free tier and the new USD 8-per-month “Go” tier in the coming weeks, starting in the US. The move aims to support broader AI accessibility for users who prefer not to pay for subscriptions, amid rising infrastructure costs. In a post sharing “Our Ad Principles”, OpenAI emphasised key commitments: answers will remain independent and uninfluenced by ads (always clearly labelled and separate), conversations will remain private from advertisers (no data sales), users will control personalisation and can clear data at any time, and the company will prioritise long-term trust and user experience over revenue. Paid tiers such as Pro, Business and Enterprise will remain ad-free. Altman noted his hope that this model will sustain heavy free usage, citing useful Instagram-style ads as inspiration, though online reactions ranged from scepticism to criticism over privacy concerns and potential “enshittification” risks. OpenAI Acquires Health Tech Startup 'Torch' To Expand ChatGPT Health Capabilities and Unified Medical Records.
OpenAI CEO Sam Altman Confirms Testing Ads in ChatGPT
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