The report also highlighted that more than 222 million active gamers have been spending an average 42 minutes playing mobile games every day over 5 sessions in the country as of the year 2017.
“As much as 89% of all game revenues in India were generated by mobile games,” said Rohit Sharma, founder of POKKT. “These gamers are highly engaged; almost onethird play five days per week or more, and nearly 40% spend more than six hours per week playing mobile games,” he said.
Moreover, the entry of Reliance Jio in the telecom space has resulted in massive price cut which has boosted the whole of mobile app ecosystem in India. Moreover, the mobile games witnessed a massive surge in data usage.
The report also mentioned that Ludo King is the top game played by Indian and it has crossed 10 million active users mark. On the other hand, Subway Surfer is the second most popular game in the country with DAU of 5 million whereas the Temple Run bags third slot for the top games in India with DAU of 2.5 million.
As far as the audience profiles are concerned, there are four different groups which includes male 15+, female 15+, mothers and kids. The male 15+ and female 15+ contributes 38 million and 21.4 million of monthly audience respectively.
The male 15+ users are spending around 10-20 minutes per session on playing mobile games each day across 4-5 session. On the other hand, female 15+ and mother users are spending 8-12 minutes per session across seven sessions each day. Kids enjoy an average session time of 10-15 minutes & they play 4 to 5 times every day.
(The above story first appeared on LatestLY on Dec 17, 2018 12:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).