VMPL

Mumbai (Maharashtra) [India], June 16: Indian private sector lenders have been more vocal in their comments and opinions by occupying a lion's share in the visual media news space during April compared to their state-run cousins.

Also Read | Twitter Suspends Accounts of Elon Musk Critic Aaron Greenspan and His Company PlainSite.

Among the top five banks ranked by Clipbyte - which monitors and measures the television media space, State Bank of India was the only public sector lender among the top five behind HDFC Bank holding the pole position at the top followed by SBI, Axis Bank, ICICI Bank and Yes Bank.

Following these banks were IndusInd Bank, Bank of Baroda, Kotak Mahindra Bank, AU Small Finance Bank, Dena Bank among others.

Also Read | Tiger 3: Salman Khan Spotted Shooting Rooftop Action Sequence For His Upcoming Film In Delhi (Watch Video).

The total value occupied the banking sector in this news space in terms of advertisement value based on over 139 hours' coverage during the month worked out to Rs 19.1 crore.

Apart from this coverage India's Central Bank - Reserve Bank of India accounted for over 81 hours of news coverage valued at close to Rs 12 crore.

"Top management of PSU banks must take a cue from their private sector brethren to drive their narratives and be more forceful in influencing their stakeholders in this surrogate way," said Raman Iyer, Co-founder at Clipbyte - the media monitoring agency that tracks the entire business news universe of TV coverage apart from general news channels coverage for India's top corporate houses.

The insights from the media monitoring agency that capture the tone and texture of the comments and narratives go a long way in shaping public opinion and helps built correcting messaging for the corporate world.

For more information visit: www.clipbyte.com

(Disclaimer: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)