Mumbai, Nov 12 (PTI) Over 12 lakh gig or freelance roles were posted during the 2024 festive season, which is 23 per cent more than last year driven by the rise of e-commerce, tech advancements, and the transition to flexible, on-demand roles post-pandemic, a report said on Tuesday.

This demand is primarily driven by a booming retail environment, evolving customer expectations, increased consumer spending, the expansion of e-commerce, and the growing trend of 'just-in-time' hiring, said the report.

Also Read | Jharkhand Assembly Elections 2024: How to Vote, Check Name in Voter List and Download Voter Slip Online? How to Find Polling Station? Know Everything Here Ahead of Phase 1 Polling on November 13.

"This festive season, over 1.2 million gig roles were posted. We're seeing more than just a spike in gig roles - it's a transformation in how people and companies are approaching work," end-to-end recruitment solutions provider Avsar founder and CEO Navneet Singh said quoting its report - 'Gig Workers Report'.

The report is based on an analysis of data collected from Avsar's platform, covering key sectors such as logistics, retail, e-commerce, and customer support, with a focus on geographic demand shifts between metro and tier II cities.

Also Read | Kolkata Fatafat Result Today: Kolkata FF Result for November 12, 2024 Declared, Check Winning Numbers and Result Chart of Satta Matka-Type Lottery Game.

Tier II cities like Surat, Jaipur, and Lucknow are rapidly becoming key hubs for gig hiring, showing a strong demand, while metro cities like Mumbai, Delhi NCR, and Bengaluru still lead in overall numbers, accounting for 53 per cent of the demand, it said.

The shift toward tier II cities highlights the expanding reach of the gig economy beyond traditional urban areas, added the report.

According to the report to attract talent in a competitive market, companies are offering higher pay for gig roles this season.

Field technicians can earn up to Rs 35,000 monthly, while customer support executives and delivery personnel earn between Rs 18,000 and Rs 28,000.

This rise in pay reflects a combination of factors, including a shortage of skilled workers in high-demand roles and the need for businesses to meet rising service expectations during the festive season, making gig work more appealing for skilled professionals, it said.

Logistics, retail, and customer support roles dominate this season's demand, it said.

Logistics roles account for 35 per cent of all gig jobs, followed by retail and e-commerce at 28 per cent, and customer support at 15 per cent.

"It's exciting to see gig work becoming a viable, long-term career path for many, with roles that also reflect growing values around sustainability. We believe the gig economy is evolving into something lasting and impactful for India's workforce," Singh added.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)