New Delhi, Aug 11 (PTI) Electric mobility startup eBikeGO on Tuesday said it has roped in Indian cricketer Harbhajan Singh as its brand ambassador.

Through the association, the company is aiming to build mass appeal, positive voice and widespread adoption for electric mobility, eBikeGO said in a statement.

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"With existing operations spanning Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad, Harbhajan's onboarding will help the company create a more ambitious presence and focus on expansion to newer markets like Chennai and Pune," it added.

"We are continuously evaluating various business models for both our B2B and B2C customer segments. At such a critical juncture, we believe our association with Harbhajan will play a big role in helping achieve the goal of taking e-mobility to masses," eBikeGO Founder and CEO T Irfan Khan said.

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eBikeGO provides electric bikes on rental to individual commuters.

"eBikeGO is a new-age mobility companion, and its efforts in the area of clean and green commute are commendable. I look at this association as a great opportunity and as my own way of contributing towards sustainable mobility and a cleaner environment in our country," Harbhajan said.

The startup offers its fleet to new age e-commerce companies like Big Basket, Zomato, Myntra, Burger King, Nandos, Grab.in, Delhivery, Fasoos. Its vehicles are available for rent for Rs 4,000 per month, the company said. PTI RKL BAL BAL BAL 08112106 NNNNandemic “The transfer market is looking like affected by corona because we had been interested to transfer him one year ago when the transfer amount was totally different than today," Rummenigge said.

"So we are happy that we have been able to transfer him now in favor of Bayern Munich. The only thing it's looking like that the agents are trying to keep their salary on a very high level."

The German champion will miss out on cash from its abandoned summer tour of China, instead launching a virtual version on Monday with sponsor Audi to connect fans with the players.

Due to the loss of income from also playing games without fans and disruption to broadcast contracts, UEFA has eased its rules for monitoring spending by Europe's top clubs. Two accounting years for clubs have effectively been combined into one that will be assessed next year.

“I believe, still optimistic that Financial Fair Play done in a different way could be very helpful to come back on a bit more rational basis," Rummenigge said.

“Because I believe that is a request from our supporters and we should listen to them as well.”

UEFA's FFP program requires clubs which qualify for European competitions to approach breaking even on their spending on transfers and wages against commercial income. Club owners are allowed unlimited spending on stadium projects and youth training, but not to bail out debts.

Rummenigge said break-even rules “maybe should be considered much more in future than we did ... in the past, but we have to modify Financial Fair Play because in the past 10 years, football changed dramatically in the financial behavior and so we have to find different tools.”

Rummenigge is seeking a change of heart from France Football, which canceled the Ballon d'Or due to the pandemic. The player of the year award has been given out every year since Stanley Matthews won the first one in 1956.

Rummenigge believes Bayern striker Robert Lewandowski would have been a strong contender to win for the first time after scoring 34 goals in the Bundesliga, six in the German Cup and 11 in the Champions League, where Bayern resumes next month with a 3-0 last-16 lead over Chelsea.

“We are not very happy and I believe in the end, it's not very fair,” Rummenigge said, “not just for Robert Lewandowski because maybe this year he deserved to win this golden ball.

All the major European leagues apart from France did resume their seasons during the pandemic.

“It has to be possible that the golden ball is given at the end to the best footballer in the world,” Rummenigge said, expressing hope that FIFA continues its annual awards. (AP)

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)