Celebrity nuptials and weddings can come at a great cost considering all the pizzazz and grandeur that it must compulsorily flaunt. Take Deepika Padukone and Ranveer Singh or Anushka Sharma and Virat Kohli's wedding for example. Despite keeping it a hush hush affair, both the couples did express statement panache that didn't just reflect from their wedding ensembles but also their wedding frenzy altogether.

Priyanka and Nick's big wedding also has the same effect as the diva has chosen India for her big fat wedding. And since the gravity of her wedding is big fat Indian, the scale of splendor is at an exorbitant peak. Luckily, the couple has been blessed with some lucrative deals that have helped them further escalate their wedding preparations!

As per a report on E! News, the couple has had tie-ups with celebrated brands for their wedding. Jonas' bachelor party in the yacht with him sharing a pic with some elit Vodka is a partnership that alone raked in $150,000! Brilliant, isn't it? On the same, even Priyanka Chopra has struck a diamond-mine with a partnership with Tiffany & co. Explains her attending the Blue Book event by the jewellery store and her bridal shower being held at the Tiffany's Blue Box Cafe!

Matt Kirschner, partner at influencer marketing and experiential events agency Talent Resources, tabulated the numbers and their endorsement deals. His comment on Priyanka's Tiffany deal was insightful as he said, "Well, I'm sure Tiffany is a mix of financial compensation and also product barter or trade, if you will," he explains. "For people like her, it's not just about money. It's about finding a brand that makes sense for her. She doesn't need their money. She makes plenty of money on her own."

While he is not sure of the exact number earned by PeeCee's Tiffany deal, he is certain that the deal is worth "low six figures" with some lucrative "barter and trade situation". Kirschner adds, "It's not ostentatious," he adds. "It looks like it's been done the right way on her terms." It's not about the money but more about the brand name and Priyanka and Nick's association to the same. It is also speculated that PeeCee will don a Ralph Lauren on her wedding day. It only makes sense as it was Ralph Lauren couture at the Met Gala 2017 that brought them closer.

Some of their other big partnerships include couple's registry with Amazon. While the registry was worth over $14,000, the couple revealed that Amazon was making a whopping $100,000 donation to UNICEF! "Someone like Priyanka doesn't just need money," Kirschner says. "It's not a motivating factor when it comes to branding and partnerships. It has to be about the right fit, the right brand. It has to fit with her lifestyle and it has to be a respectful, reputable brand. This might have been a straight charity deal. This might not have been about the money for her. It's a once-in-a-lifetime opportunity for her and she recognizes the value in that."

Kirschner concluded, "Overall, I would say they're taking this opportunity and they're running with it, not just in terms of financial gain but I think they're doing more good than bringing in money for themselves." Clearly, it's not about the money and the couple has been very ingenuous about their partnerships so far. The fact that they're getting married in an exquisite palace in India also spells grandeur! They'll be tying the knot in the first week of December.

(The above story first appeared on LatestLY on Nov 22, 2018 10:20 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).