Bengaluru: Viral Video Shows Pre-Dawn Frenzy for Expensive Mysore Silk Sarees as Shoppers Queue From 4 AM
In January 2026, hundreds queued outside Karnataka Silk Industries Corporation showroom in Bengaluru from 4 am to buy GI-tagged Mysore silk sarees priced between INR 23,000 and INR 2.5 lakh. A token system limited purchases to one saree each as limited artisan production and counterfeit fears drove demand nationwide buzz online
In January 2026, a viral video showed hundreds of women queuing from 4 am outside the Karnataka Silk Industries Corporation showroom in Bengaluru to purchase authentic Mysore silk sarees priced between INR 23,000 and INR 2.5 lakh. The widely shared footage showed long lines of eager buyers seated on stools, highlighting strong demand for GI-tagged pure silk amid fears of counterfeits. To manage the rush, KSIC introduced a token system limiting purchases to one saree per person, as production depends on skilled artisans and limited supply. The incident underscores the enduring cultural value of Mysore silk, a heritage textile from Karnataka, with shortages expected to continue through the year. ‘Golgappe Wale Pani Me Nikla Chuha’: Viral Video Allegedly Shows Street Vendor Removing Live Rat From Pani Puri Water Served to Customers.
Viral Video of Bengaluru Shoppers Queue From 4 Am for Mysore Silk Sarees Rush
One saree costs ₹2.5 lakhs... Huge queue in Mysore
A massive queue formed as early as 4 AM at the KSIC showroom in Bengaluru for Mysore silk sarees. Even though a single saree costs between ₹23,000 and ₹2.5 lakhs, people are flocking to buy the authentic pure silk. Fearing… pic.twitter.com/ihqxOI0bzL
— endla janardhan (@endlajanardhana) January 21, 2026
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(The above story first appeared on LatestLY on Feb 17, 2026 10:11 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
