Jaipur (Rajasthan) [India], July 19 (ANI): The Ministry of Micro, Small and Medium Enterprises launched a new initiative called the 'Yashaswini' initiative under the 'Empower Her Udan' campaign on Thursday, July 18, to encourage and support women entrepreneurs across the country.

Under this campaign, the first phase is set to start on Friday, July 19, in Jaipur.

Also Read | Ten Injured in Stone Pelting During Muharram Procession in Buldhana District.

According to the Director of MSME, Ankita Pandey, around 600 women entrepreneurs in the state will be participating in the event, which will start at the Rajasthan International Centre today.

Pandey said that the initiative is being introduced to provide a formal education for women operating commercial enterprises, along with creating awareness among them of all the MSME schemes they can utilise.

Also Read | Amarnath Yatra 2024: Fresh Batch of Pilgrims Embark on Yatra Amid Tightened Security in Jammu and Kashmir.

"The initiative is to introduce formal education for the women who operate commercial enterprises, along with creating awareness among them to utilise all the MSME schemes,' she said.

Pandey further mentioned that women can register at different stalls at the centre based on the skills they require to develop to run an enterprise, including training, capacity building, how to make full use of their capital, how to get market access, how to develop their product, and also how to do digital marketing.

She also mentioned that this will not be a one-day event and that workshops will be organised at local MSMEs for further development.

"This is not a one-day event; it will be a continuous process and training workshops will also be organised at local MSME organisations for further development in this matter," she said.

Union Minister for MSME Jitan Ram Manjhi, Union Minister of State for MSME Sobha Karandlaje, Chief Minister of Rajasthan Bhajan Lal Sharma and State Cabinet Minister Colonel Rajyavardhan Singh Rathore will be participating at the event today. (ANI)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)