New Delhi, Dec 20 (PTI) Quality Council of India (QCI) Chairman Jaxay Shah has been appointed to the board of Open Network for Digital Commerce (ONDC).

ONDC is an initiative of the commerce and industry ministry to offer small retailers an opportunity to provide their services and goods to buyers across the country through an e-commerce system, where buyers will be able to purchase the products, which are sold on any platform.

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"Shah has been appointed to represent QCI on the board of ONDC as (Promoter) Director," QCI said in a statement.

Shah is also the Managing Director of Ahmedabad-based real estate firm Savvy Infrastructure.

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Shah said: "Through this initiative, we envision empowering small merchants, local businesses, and consumers up to the last mile by breaking silos and promoting access and innovation like never before".

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)