Video content consumption trends in India have seen a drastic shift from non-digital to digital over the last few years, as per a CII report. This is attributed to affordable data & better access to OTT platforms & digital videos. @FollowCII pic.twitter.com/xl5Fwz67PS— Prasar Bharati News Services पी.बी.एन.एस. (@PBNS_India) April 19, 2022
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