Chennai, Nov 7 (PTI) Fast moving consumer goods major CavinKare Pvt Ltd has forayed into the creme hair colour category with the launch of its Natural and Nourish Creme Hair color under the Indica brand, the company said on Thursday.

The city-headquartered company has roped in popular actress Trisha Krishnan as its brand ambassador for this initiative and also rolled out a television campaign in this connection.

Also Read | Latest Government Jobs Notifications: CSIR NBRI Invites Applications for 20 Vacancies of Technical Assistant and Technician; Know Eligibility Criteria, Salary and Recruitment Process.

"We are delighted to announce the launch of Indica Natural and Nourish Creme Hair Color, marking our foray into the creme hair colour category. Indica has consistently positioned itself as a leader in innovation, introducing transformative products that enhance the consumer experience," said CavinKare Business Head-Personal Care, Rajat Nanda.

"We are proud to have associated with celebrated actress Trisha Krishnan, whose presence perfectly embodies our message of accessible beauty. We aim to empower individuals to embrace their unique beauty with confidence and ease," Nanda said.

Also Read | Shillong Teer Results Today, November 7 2024: Winning Numbers, Result Chart for Shillong Morning Teer, Shillong Night Teer, Khanapara Teer, Juwai Teer and Jowai Ladrymbai.

The Indica Natural and Nourish Creme Hair Color is offered in Natural Black, Dark Brown, Burgundy and it would be available in all retail outlets from Rs 15, the company said.

"I have always appreciated the various innovations that CavinKare has brought into the market and thereby consumers across brands. Today, I am endorsing yet another innovative product from the house of CavinKare - Indica's Natural and Nourish Creme Hair Color," Trisha Krishnan said on her appointment.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)