Kolkata, Nov 9 (PTI) ITC Hotels on Tuesday announced the launch of 'Mementos' with signing up the first property Ekaaya in Udaipur under the luxury brand.

Also Read | SBI PO Prelims Admit Card 2021 Released, Candidates Can Download Their Call Letters Online at sbi.co.in.

With its "asset right" strategy, the launch of the niche brand will help the group expand its footprint across the country through management contracts, a company official said.

Also Read | Poco M4 Pro 5G Launched Globally; Check Prices, Features, Variants & Specifications.

"Our footprint is expanding across the length and breadth of the country. The asset right strategy supports our endeavour to create and curate immersive experiences for all travellers. Brand 'Mementos' helps us deliver unique luxury stays across different destinations," ITC Hotels chief executive Anil Chadha said.

Ekaaya, spread over 106 acres of land, offers 130 rooms.

Brand 'Mementos' in the luxury segment and 'Storii' in the premium category are the latest addition to the hotel group's portfolio.

ITC Hotels operates with six brands, offering hospitality solutions through more than 100 hotels in over 70 destinations.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)