Washington [US], November 9 (ANI): Netflix's iOS app is starting a test of a new feed for children this week.

As per The Verge, the "Kids Clips" feature uses a similar interface to TikTok or Instagram Reels in an attempt to surface child-friendly content and is designed to show short clips taken from its library of children's content.

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But while competing services are primarily formatted for viewing in portrait, Kids Clips' videos are designed to be viewed in landscape.

Kids Clips joins a similar feature Netflix launched to promote its comedy content earlier this year called "Fast Laughs".

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Both features have a similar aim: to promote Netflix's content using short clips similar to what users are already watching on social media.

Netflix has cited TikTok as a major competitor in past earnings reports, suggesting these features are aimed at stealing time away from the service by focusing on more short-form content.

However, while competing social networks are criticised for sucking away hours of users' time, as per sources, Kids Clips limits the amount of clips users can watch in a single sitting to 10 to 20 clips. It sounds like a sensible limitation in light of the younger audience the feature is designed for.

Kids Clips is launching this week in markets including the US, Canada, Australia, Ireland, and Spanish-speaking Latin America. There's no word on if or when the feature may come to Android. (ANI)

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