Amul Dedicates Topical Ad to Scrapping of Article 370 and Jammu and Kashmir Bifurcation
Amul Topical Ad on Article 370 (Photo Credits: Amul Twitter)

The Narendra Modi-led NDA government on Monday announced the revocation of Article 370 of the Constitution in Jammu and Kashmir. Union Home Minister Amit Shah informed the Parliament that state of Jammu and Kashmir (J&K) will be bifurcated as Union Territories (UTs). While J&K would become a Union Territory (UT) with a Legislature and Ladakh will be a different UT without a Legislature. And as heated discussions on the topic happen in the country, Amul has dedicated a topical ad about the current developments in Jammu and Kashmir. Jammu and Kashmir Loses Privileges Under Article 370, Article 35A: What Does it Mean For Kashmiris and Other Indians?

The popular Indian dairy brand released an ad showing a girl and boy sitting on boats rowing it, while sharing butter. It reads, "Union ke har territory mein..." (In every territory of the Union) referring to the new status of Union Territory to Jammu and Kashmir. It also says: 'Amul, The real article!' Amul shared the ad with the caption, "#Amul Topical: J & K loses special status under #Article370."  Jammu and Kashmir Order 2019: Read Full Text of Modi Government's Notification on Article 370 And Article 35A.

Amul's Ad on Jammu and Kashmir Losing Special Status Under Article 370:

Article 370 and Article 35A of the Indian Constitution have been a matter of dispute between politicians of Jammu and Kashmir and the Bharatiya Janata Party (BJP) which rules at the Centre. President Ram Nath Kovind passed an order abolishing Article 35A in J&K. Article 35A of the Indian Constitution gave the Jammu and Kashmir state's legislature to define "permanent residents" of the state and provide special rights and privileges to those permanent residents.

Article 370 confers an autonomous status to Jammu and Kashmir. It says Parliament needs the Jammu and Kashmir state government's approval for applying laws in the state — except defence, foreign affairs, finance, and communications. Meanwhile, the United Nations has urged India and Pakistan to maintain peace. UN Secretary-General Antonio Guterres urged all parties to exercise restraint, his spokesperson Stephane Dujarric said on Monday.