OpenAI has reportedly begun developing a “Shopping Cart” feature to enable native checkout within ChatGPT, alongside new merchant tools. The new feature was spotted in the web app’s sidebar as a dedicated “Cart” section. It will allow users to save items for later purchase and complete transactions directly within conversations. This builds on existing Instant Checkout integrations with merchants such as Etsy and Shopify, enhancing e-commerce by enabling seamless saving, personalised recommendations and frictionless purchasing. In addition, OpenAI is introducing merchant self-service tools for uploading product feeds. A related update also enables personalisation, including memory and preferences, in temporary chats, improving the user experience while maintaining privacy options. Together, these developments position ChatGPT as a more comprehensive commerce platform. ChatGPT New Feature: OpenAI Rolls Out ‘Tab Groups’ for Better Organisation and Group Related Conversation.

OpenAI Developing 'Shopping Cart' Feature for ChatGPT 

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