Mumbai/New Delhi [India], October 5 (ANI): Two icons of Indian excellence, actor Ajay Devgn and EaseMyTrip Founder Nishant Pitti, have joined hands to unveil Qorum Watches, a new Indian luxury watch brand that challenges convention: "Luxury doesn't always come at a cost."

Qorum celebrates India's craftsmanship and modern confidence, bringing precision engineering and timeless design within reach of those who value both authenticity and affordability.

Also Read | Juventus vs AC Milan, Serie A 2025-26 Free Live Streaming Online: How To Watch Italian League Match Live Telecast on TV & Football Score Updates in IST?.

"Luxury should inspire, not intimidate," said Ajay Devgn, Co-Founder and Brand Ambassador of Qorum. "With Qorum, we wanted to make fine watchmaking accessible because true luxury lies in how it makes you feel, not in how much it costs."

Nishant Pitti, Co-Founder of Qorum and the visionary behind EaseMyTrip, added, "Indians have long admired global watch brands. It is time the world admired ours. Qorum is a tribute to Indian design, integrity, and ambition, crafted to global standards yet proudly homegrown."

Also Read | North Bengal and Bhutan Hit by Floods As Torsa River Swells; Indian Army Launches Helicopter Rescue Mission in Phuentsholing (See Pics and Videos).

Qorum's timepieces embody strength and sophistication, featuring finely brushed steel cases, intricate detailing, and premium leather straps. Each piece is designed to complement both boardroom confidence and everyday elegance.

Soon, limited-edition watches will be released that will be individually numbered and include a personal note from the founders, making each timepiece truly collectible.

The brand's visual identity and campaign "Time Is About to Change" showcase Ajay Devgn in a cinematic portrayal of time, power, and purpose, echoing Qorum's belief that luxury can be Indian, accessible, and everlasting.

The exclusive collection is now available at www.qorumindia.com, with early-buyer benefits and personalisation options.

Qorum Watches is an Indian luxury watch brand co-founded by Ajay Devgn and Nishant Pitti. Designed in India and crafted to global standards, Qorum redefines how luxury is experienced by proving that true luxury doesn't always come at a cost. (ANI)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)