New Delhi, Mar 8 (PTI) Google Cloud and Flipkart have entered into a multi-year strategic alliance to help fast-track the e-commerce company's innovation and cloud strategy.

The partnership will drive Flipkart into its next phase of growth and advance its vision of onboarding India's next 200 million shoppers and lakhs of sellers, according to a statement.

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"Flipkart enters strategic alliance with Google Cloud to advance innovation in a digital-first future," it said.

The multi-year strategic partnership between Google Cloud and Flipkart will help fast-track Flipkart's innovation and cloud strategy, it added.

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The partnership will enable Flipkart to scale on Google Cloud's infrastructure to reach more customers. It will also help accelerate data-led innovation to unlock customer insights, while advancing productivity and collaboration globally with Google Workspace.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)