New Delhi, Mar 28 (PTI) Honasa Consumer Ltd, which owns new-age FMCG brands such as Mamaearth and The Derma Co, on Thursday announced entry into the colour cosmetics space with a new brand 'Staze'.

The company is looking to capture untapped potential of the fast growing colour cosmetics industry in the BPC space, said a statement.

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Honasa Consumer Chairman and CEO Varun Alagh said, "With the colour cosmetics segment boasting a remarkable CAGR of 12 per cent and a substantial size of Rs 15,000 crore, it became evident that there was a gap in the market.

"These factors paved the way for Staze, which represents a strategic move for Honasa's unique house of brand strategy to enter the colour cosmetics market."

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(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)