Kolkata, Jul 17 (PTI) Saregama India Ltd has said it acquired the popular Haryanvi music catalogue of NAV Records to strengthen its regional portfolio.

The acquisition for an undisclosed sum comprises over 6,500 tracks across Haryanvi, Punjabi, ghazals, devotional and Indie pop genres.

Also Read | 'A Decade of Digital India' Reel Contest by Government of India: How To Participate and Win Up To INR 15,000? Check Submission Guidelines.

The deal also includes NAV's YouTube channels, including NAV Haryanvi and Nupur Audio, which together have over 24 million subscribers, the company said in a statement.

With this acquisition, Saregama India strengthened its digital footprint and cemented the leadership position across Indian languages, including Haryanvi, where it was previously under-represented, the statement said.

Also Read | Kolkata Fatafat Result Today, July 17, 2025: Kolkata FF Live Winning Numbers Released, Know When and Where To Check Result Chart of Satta Matka-Type Lottery Game.

Saregama India, a part of the Kolkata-based RPSG Group, and NAV will also collaborate on creating fresh Haryanvi and Punjabi content, it said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)