Mahindra Truck and Bus (MTB), a division of Mahindra group on Friday officially launched the all-new Blazo X - a range of trucks in the Indian market. The new Blazo X range of trucks is essentially an upgrade to Mahindra's popular Blazo trucks. Addressing the concern of rising fuel prices, the company has introduced a new range of trucks that are capable of delivering higher mileage that the previous model. The new range of Blazo trucls also ensures unique and unmatched mileage guarantee of ‘get more mileage or return the truck’.
The new Blazo X comes with host of improvements which includes improved air management system, rolling characteristics, and rotating parts and more. Moreover, the BLAZO X series will be made available in all platforms including haulage, tractor-trailer and tipper. Alos, the new HCV range is equipped with the BLAZO’s hugely successful FUELSMART technology. New Mahindra Marazzo MPV Surpasses 10,000 Bookings Since India Launch.
Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “The BLAZO pushed the boundaries for Mahindra since its launch on several fronts, be it volumes and market share or the industry first guarantees which laid the foundation for a turnaround of the business. Today as we launch the new BLAZO X series of HCV trucks, we have further enhanced our customer value proposition of ‘Har Cheez Guarantee Ke Saath’ and will create higher benchmarks in performance and earnings.”
Mr. Wadhera further added, “In fact given the spiraling fuel prices, there wasn’t a better time to introduce the BLAZO X, with the benefit of extra mileage. I firmly believe that the BLAZO X will reaffirm our customers’ faith in Mahindra’s ability to create class leading products and set higher standards for the Indian CV industry.”
Vinod Sahay, Chief Executive Officer, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd. said, “The launch of the BLAZO X will further strengthen our position in the market. With 21,000 BLAZO trucks already on Indian roads, our BLAZO range of HCVs are well entrenched in important segments such as car carriers, tankers, cement bulkers and the coal industry, with their proposition of best value for money brand, mileage superiority and low cost of ownership. Today, MTB is well on its way to becoming a formidable force in the Indian CV market, being the number 3 player in certain segments and markets. Going forward we intend to be the number 3 player in the overall HCV segment.”