Brooke Bond Red Label New Ad Says 'Elderly Get Abandoned At Kumbh Mela'; HUL Modifies Tweet After Twitteratti Call For Boycotting Hindustan Unilever; Watch Video
Hindustan Unilever Red Label ad campaign (Photo Credits: Screengrab/Twitter @HUL_news)

Consumer goods giant, Hindustan Unilever Limited is receiving criticism after it termed Kumbh Mela as a place where "old people get abandoned" by their family members. Following the growing backlash over an advertising campaign of Brooke Bond Red Label Tea, #BoycottHindustanUnilever is trending in the micro-blogging site Twitter. The post titled "heartwarming video; an eye opener to a harsh reality," was taken down after receiving flak and the same video was posted with a new title: "RedLabelChai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video."

In the clip, Hindustan Unilever has shown that a son tries to abandon his father but after he seen bonding of another "father-son", he returns back to his father and brings a cup of tea for him. Later in the clip, a message appears saying: "Kumbh Mela is the largest religious gathering in the world. At this gathering, many elderly are abandoned by their families." The message further says "This Kumbh, let's hold the hands of those who made us who we are." Burberry Apologises For Recent Collection of 'Suicide' Hoodie.

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In the earlier shared post (Now Deleted), Hindustan Unilever shared the video titled: "Kumbh Mela is a place where old people get abandoned, isn't it sad that we do not care for our elders?#RedLabel encourages us to hold the hands of those who made us who we are. Watch the heartwarming video; an eye opener to a harsh reality #FatherSon #Bond #Oldage." Controversial Ads of 2018: From Kalyan Jewellers to Fortune Foods, Check the Brand Videos Which Missed the Bus.

Screengrab of the earlier post:

Hindustan Unilever Red Label ad campaign (Photo Credits: Screengrab/Twitter @HUL_news)

Hindustan Unilever Red Label ad campaign (Photo Credits: Screengrab/Twitter @HUL_news)

A Twitteratti criticising the ad campaign wrote: "Wow @HUL_News - you just summed up the world's largest gathering in one insensitive statement to peddle your brew dust. @Unilever - do you stand for this hatred and bigotry? #BoycottHindustanUnilever."

"Throwing your products out my house as you want give message by targeting Kumbha Mela," wrote another.