Many Celebrity-backed Brands Are Trying to Reposition Themselves as Beauty Trends Have ... - Latest Tweet by Bloomberg

Many celebrity-backed brands are trying to reposition themselves as beauty trends have shifted during the pandemic to favor a so-called “clean girl aesthetic,” which has consumers trading in lipsticks and eyeshadow palettes for elaborate skincare routines https://t.co/UjxVn7ie54 pic.twitter.com/wW9XjBjCxr— Bloomberg (@business) March 23, 2023

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