Apparel brand Fabindia run Diwali campaign named "Jashn-e-Riwaj" on Twitter on Monday. Bharatiya Janata Yuva Morcha National President and BJP MP Tejasvi Surya objected to the ad campaign, saying "Deepavali is not Jashn-e-Riwaaz". Later, Fabindia has removed a tweet promoting their new collection for Diwali 2021 after being heavily trolled by netizens on social media.
"Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out," Surya tweeted.
Deepavali is not Jash-e-Riwaaz.
This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.
— Tejasvi Surya (@Tejasvi_Surya) October 18, 2021
Fabindia slammed by some netizens for their social media ad campaign. The hashtag '#BoycottFabIndia" is now trending on Twitter. Some users said they will boycott the products of Fabindia.
See Twitter Reactions Below:
Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the collection ‘Jashn-e-Riwaaz’, take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass produced products in the name of ‘homage to Indian culture’! https://t.co/S47g1ArUbB
— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 18, 2021
Am an indian and I have never celebrated jashn-e-riwaz. Never heard of it. What on earth is this festival? https://t.co/w15iBV0qpJ
— Janani Sampath Veeravalli✍️ 🇮🇳 (@jananisampath) October 18, 2021
— Avinash Srivastava 🇮🇳 (@go4avinash) October 18, 2021
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