Apparel brand Fabindia run Diwali campaign named "Jashn-e-Riwaj" on Twitter on Monday. Bharatiya Janata Yuva Morcha National President and BJP MP Tejasvi Surya objected to the ad campaign, saying "Deepavali is not Jashn-e-Riwaaz". Later, Fabindia has removed a tweet promoting their new collection for Diwali 2021 after being heavily trolled by netizens on social media.

"Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out," Surya tweeted.

Fabindia slammed by some netizens for their social media ad campaign. The hashtag '#BoycottFabIndia" is now trending on Twitter. Some users said they will boycott the products of Fabindia.

See Twitter Reactions Below:

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