New Delhi, Aug 16 (PTI) Walmart-owned Flipkart on Monday said it has partnered with HRX, which was co-founded by actor Hrithik Roshan, to launch a range of sports and fitness equipment for home workouts.

Also Read | Founder of Functional Medicine Business Academy(TM), Dr. Christine Manukyan is Leading the Functional Medicine Revolution.

The HRX sports and fitness equipment range is a carefully curated array of products designed keeping in mind the needs of 'active fitness enthusiasts', a statement said.

Also Read | Fastukmeds is an UK Online Pharmacy That Introduces Credit Card for Payment to Buy Medicines.

The product range aims to address the requirement of functional home workouts for consumers who are increasingly adopting a fit lifestyle regime, it added.

Priced from Rs 349 (skipping rope and resistance tubes) onwards, the new range of equipment from HRX is available on Flipkart and will be introduced soon on Myntra.

HRX also plans to expand the category and start retailing sports equipment, and treadmills by the end of this year, it said.

“With the gyms being shut and extended lockdowns, we have seen a surge in home-workouts, leading to a demand for home workout paraphernalia. Our team got thinking about how best we could support our consumers' fitness journey and set the idea of sports and fitness equipment in motion," Afsar Zaidi, co-founder and CEO at HRX, said.

He added that with the e-commerce launch on Flipkart and Myntra, the company is tapping into a new category to aid a larger audience with a better home workout experience.

“There is a growing awareness around the importance of leading a healthy and fit lifestyle among consumers from all age groups. At Flipkart, we have seen the demand across this vertical accelerate since last year," Flipkart Senior Director - Private Labels Priya Fotedar said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)