Vermont (US), Nov 16 (AP) Ben and Jerry's board of directors on Tuesday rebuked the sale of products bearing any of the ice cream maker's insignia in West Bank settlements, the latest salvo in the Vermont-based company's feud with its corporate parent over ice cream sales in the territories.
Last year Ben and Jerry's board said it was going to stop selling its ice cream in annexed east Jerusalem and the occupied West Bank, saying the sales in the territories sought by the Palestinians are “inconsistent with our values”.
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The settlements are widely seen by the international community as illegal and obstacles to peace.
Consumer goods giant Unilever, which bought Ben and Jerry's in 2000, announced earlier this year that it was selling its business interest in Israel to a local company that would sell Ben and Jerry's ice cream under its Hebrew and Arabic name throughout Israel and the West Bank.
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Ben and Jerry's independent board said in a statement Tuesday that Unilever's sale was made without the board's consent and any products sold by Blue and White Ice Cream Ltd. “should not be confused with products produced and distributed by Ben and Jerry's Homemade Inc.”
“Ben and Jerry's position is clear: the sale of products bearing any Ben and Jerry's insignia in the Occupied Palestinian Territory is against our values,” the statement said.
London-based Unilever said in a statement on Wednesday that it sold its Ben and Jerry's business interests in Israel in June.
“The ownership of the brand is different, but the Ben and Jerry's product is no different to what's been enjoyed in Israel for many years,” it said in a statement.
In August, a federal judge rejected Ben and Jerry's request to block a plan by Unilever to allow its products to be sold in east Jerusalem and the occupied West Bank.
The judge said Ben and Jerry's failed to show that Unilever's decision would hurt Ben and Jerry's social mission or confuse its customers.
When Unilever bought Ben and Jerry's in 2000, the acquisition agreement allowed the ice cream maker's board to make decisions about the company's social mission but it stipulated Unilever would have the final word on financial and operational decisions. (AP)
(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)













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