Last week, fans were left confused and entertained after a video showing rapper Badshah in a heated argument ended with him getting slapped on the face. His surprisingly calm reaction sparked plenty of speculation. Was it staged? Was it a promo? Turns out, the rapper had something very saucy cooking. On Monday, Badshah revealed the truth that it was all a clever stunt to launch his new quick-service restaurant chain, Badboy Pizza, which proudly claims to serve “pizza that slaps.” The flagship store has opened in Andheri, Mumbai, with plans to expand to 50 outlets across India’s top five metro cities in the next three years. The brand is launched in collaboration with Ghost Kitchens India. Badshah Stirs the Internet With ‘Make Babies With Dua Lipa’ Remark – Here’s How Rapper’s Longtime Rival Honey Singh and Netizens Reacted.

Badshah Shares Video on Instagram – See Post

 

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A post shared by BADSHAH (@badboyshah)

Sharing a video revealing the prank, Badshah captioned it, “How can she slap?!!!”—a ”callback to the viral line that originally fuelled the clip’s buzz. The rapper-entrepreneur shared his excitement in a press note, saying, “This launch is special since I’ve always dreamt of having my own pizza chain!”

Fans Commented on Badshah’s Video:

(Photo Credit: Instagram / @badboyshah)

Fans were quick to react to Badshah’s clever marketing twist, flooding social media with witty and enthusiastic comments. One user wrote, “Had us in the first half,” while another playfully warned, “Janta maaf nahi kregi tumhe!!” Many praised the rapper’s genius, with comments like, “Knew it! Aida hi honna si. Bad boy for a reason,” and “Music business Genius, Business Genius, paaji got everything.” Others appreciated the smart branding move, calling it “Clever,” while some were hyped about the potential of the new venture: “Let’s go! Let’s change the way pizza QSRs exist!!” Badshah Leaves Fans Stunned With Drastic Physical Transformation in New Video, Puzzled Netizens Compare Him to Fellow Rapper AP Dhillon – WATCH.

Badshah Joins League of Musicians in the Food Business

While celebrity-owned eateries aren’t new, Badshah stands out as one of the few musicians stepping into the food biz, a space mostly dominated by Bollywood stars and sportspersons. He now joins names like Asha Bhosle, whose restaurant chain Asha’s has international acclaim. ‘Indian Idol 15’ Grand Finale: Badshah Gets Emotional About Slain Singer Sidhu Moose Wala.

Badshah Expands His Entrepreneurial Empire

This pizza venture adds to Badshah’s growing empire. He already owns fashion brand Badfit, music label Pentertainment 0075 (in partnership with Universal Music India) and has investments in automobile platform Droom, Ultimate Kho Kho team Mumbai Khiladis, and fantasy sports app Crickpe. He also co-owns restaurants like Sago, Seville, and Sidera in Chandigarh, and the nightlife hub Dragonfly in Mumbai. And Badshah just teamed up with Myntra and his label Pentertainment 0075 for a stylish new music video, Jordan, marking the launch of Myntra’s new content section Glamstream. The platform will offer 500+ hours of lifestyle content, music videos and more, all shoppable in-app.

(The above story first appeared on LatestLY on Jul 11, 2025 04:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).