Mumbai, November 7: A wave of playful “apology posts” has taken over Indian social media, with top brands like Reliance Jio, Skoda, Denver, and others joining in. Interestingly, the companies aren’t apologising for any mistakes; instead, they’re humorously “sorry” for being too appealing to resist, turning the trend into a clever marketing moment.

Major Indian brands and celebrities are issuing public apologies, not for mistakes or controversies, but for delighting their customers and fans a little too much. These “apology advertisements” are going viral, with companies using corporate-style letters to humorously apologise for products being too addictive or bringing excessive joy, turning marketing into a playful, tongue-in-cheek exercise. Who Is Rama Duwaji? Meet Zohran Mamdani’s Wife, Acclaimed Artist and New York City’s Future First Lady.

Skoda Says They Are Sorry For 'Turning Drives Into Discoveries'

 

View this post on Instagram

 

A post shared by Škoda India (@skodaindia)

Reliance Jio Apologises For Making Life Easier

Denver For Men Apologises For 'Creating Gentlemen Everywhere'

What Is Viral ‘Official Apology Statement’ Trend?

Apologies are usually reserved for mistakes, but a new wave of tongue-in-cheek “sorry” posts from major Indian brands has flipped that idea on its head. What began as a playful trend in the Philippines last year has now gone global, with Indian companies enthusiastically joining in. Instead of expressing remorse, they’re humorously apologising for being too good at what they do,  a clever twist that’s taken social media by storm. ‘Peak Bengaluru’ Moment: Pillion Rider Wears Frying Pan on Head To Avoid Challan, Video Goes Viral.

In India, the trend was kicked off by Skoda and quickly picked up by big names like T-Series, Reliance Digital, Adani Ambuja Cement, Haldiram’s, Keventers, and Banana Leaf. Each brand has added its own witty spin. Adani Ambuja Cement, for example, “apologised” to customers who can’t drill holes or drive nails into their walls because the cement is simply too strong.

TruLY Score by LatestLY
Rating:5

TruLY Score 5 – Trustworthy | On a Trust Scale of 0-5 this article has scored 5 on LatestLY. It is verified through official sources (Official X Account of Reliance Jio, Denver For Men). The information is thoroughly cross-checked and confirmed. You can confidently share this article with your friends and family, knowing it is trustworthy and reliable.

(The above story first appeared on LatestLY on Nov 07, 2025 05:55 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).