Where we still live in a world where ‘content’ is termed as the king, the new digital era claims it not to be a ‘king’ but the ‘kingdom’ itself as it is not just about the storytelling but it’s about who tells the story well. The importance is very well portrayed in a single line, ‘Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” If running any business is the mind then creating the original and unique content is the heart and soul.
It’s a proven fact that traditional marketing talks at people. But Content marketing talks with them. With all the benefits of content marketing, it’s easy to see why content marketing is important for businesses of all sizes. Not only does content marketing help you boost visibility, but it can also help you build stronger relationships with your leads and customers.
Bhavik Sarkhedi’s Ahmedabad based content writing and marketing agency Write Right is a 360-degree content writing agency/content writing company based out in India. When his name occured in the list of ‘Best content writers in the world’, he felt blessed and said, “I wouldn’t even believe it until I saw it as I thought Google would never consider content writers as prestigious and privileged as other professions. That felt good. I am the only Indian content writer and author in that list and I can’t be more happy.”
He says, “I realized the crucial impact of creative content and digital marketing then. I didn’t stop. It has been 7 years and I learn, unlearn and relearn like every other innovator. I feel that content writing services have a wide range and diversity that is still to be dug down.”
If you really want to see the importance of content marketing in action, it’s time to get started. Work on developing a content marketing strategy that has your target buyers at its core. Then, you can be on your way to creating valuable content that helps boost conversions and improve customer retention. Remember, what helps people, helps the businesses!
“Due to this, the brands are rooting their base in various digital platforms, since marketing is one of the most essential aspects of a business plan. Well, content writing is the foundation of good digital marketing”, says one of the top digital marketing experts Bhavik Sarkhedi.
Bhavik Sarkhedi is the founder of Write Right, Estorytellers, Taletel, KalamKagaz and Dad of Ad. Estorytellers and Taletel are official subsidiaries of Write Right and deals as content writing agencies while Dad of Ad is a holistic and no limit advertising and digital marketing company. He is also the published author of The Weak Point Dealer, Will You Walk A Mile, The Unproposed Guy and The C to T of Content Marketing.
He further says, “Write Right is now half a decade young. Write Right is an all-round content development and original content writing services provider and we have seen a major transformation or I would say evolution in content writing. People are connecting writing and marketing like never before. It feels good to have your company in the top 10 in India but the happiness to see your sector growing is ecstatic.
Bhavik Sarkhedi’s blogs have been published in Huffingtonpost, Entrepreneur, B2C, Lifehack, Forbes, Yourstory and many reputed magazines. He is one of the ‘Vintage Gold’ content creators in India and knows the in-and-out of content and digital marketing.
The same old content that has been traditionally published across the web - those days are gone. Creativity and innovation is the key. The originality matters. Creating content is not an easy task and writers are no less than artists. Though the technology and automation will prevail everywhere but the humane psyche to write human content will be there for long, says Content Marketing Expert Bhavik Sarkhedi