Post multiple women accused Morgan Freeman of sexual harassment in a CNN article; several brands have disassociated with the Oscar-winning actor in their advertisements. The CNN story revealed the pattern of the actor and the manner in which he exploited several women, be it on a movie set, at media junkets or working with his production company.
Post the CNN article; Morgan had apologised for his actions. He was quoted as saying, ' "to anyone who felt uncomfortable or disrespected — that was never my intent.” Keeping in mind, the recent controversies around the actor, brands have decided to drop him, fearing it will affect their reputation.
Visa, the credit card company was the first to pull out their commercials with the actor. According to a statement released by the company, it was mentioned, “We are aware of the allegations that have been made against Mr Freeman. At this point, Visa will be suspending our marketing in which the actor is featured.”
According to a report on USA Today, SkyTrain has decided to pause the voice announcements of the actor, in lights of the sexual allegations made against Freeman.
In the latest development, according to a report on New York Times, a law firm representing Freeman sent a 10-page letter to CNN on Tuesday protesting against a report that came out last week about anonymous women experiencing sexual harassment from the actor. It claimed the reporting to be 'biased'and 'maliciou's. The letter highlighted that CNN reporting reflected “an absence of editorial control, and journalistic malpractice.” Freeman’s team demanded a retraction of the report and a public apology. CNN, however, refused to withdraw the article and budge from the real story.