New Delhi, Aug 20 (PTI) The e-commerce sector has not only recovered from the impact of COVID-19-related lockdown but also witnessed an order volume growth of 17 per cent in June, according to a report.

The study by Unicommerce, an e-commerce solutions platform, also noted that consumer buying patterns and preferences have changed significantly.

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"...e-commerce has not only recovered but have grown by 17 per cent as compared to pre-lockdown order volume. The consumer buying patterns and preferences have changed significantly, categories like health and pharma, and FMCG and agriculture have seen a surge and exponential growth with the rise of a large number of first-time online users," the report said.

There will be increasing digitisation by brands across multiple categories, leading to the improved shopping experience for consumers, it added.

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After e-commerce resumed operations post COVID-19, the return rate of products has seen a dip of about 10-30 per cent, depending on the category, the report pointed out.

The reduced return can be attributed to the new safety norms, increasing demand for essential products, which are generally non-returnable.

As the world is grappling with the effects of COVID-19, the e-commerce industry in India has seen a major boost since the beginning of this year, Kapil Makhija, CEO of Unicommerce, said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)