New Delhi, Jun 12 (PTI) Hyundai Motor India Ltd on Monday said it has roped in cricketer Hardik Pandya as brand ambassador for its upcoming compact SUV Exter.

The company will launch next month the Exter, which will compete with the likes of Tata Motors' Punch and Citroen C3.

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Pandya will be the brand ambassador exclusively for Hyundai Exter, Hyundai Motor India Ltd (HMIL) said in a statement.

"Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences," HMIL COO Tarun Garg said.

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(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)