New Delhi, Jun 22 (PTI) Matchmaking platform Shaadi.com on Monday said over one lakh members have used its new in-app video calling feature 'Shaadi Meet' to connect with their potential partners instead of face-to-face meetings at coffee houses and restaurants amid the COVID-19 pandemic.

Shaadi.com had launched the feature on June 19 and on day 1 of the launch, around 75,000 members used the video calling facility. On day 2, the number went up by 40 per cent to 1.05 lakh and the overall engagement on the platform since the launch of Shaadi Meet has gone up by 21 per cent, a statement said.

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The company attributed this growth to the robust privacy features and easy user interface of the feature.

"Understanding the need of virtual meets in times of social distancing, Shaadi.com enabled its users to fast forward their search from the safety and security of their homes. Ensuring complete safety and security, users don't have to share their contact details at all to use the video calling feature," it said.

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One can turn on or off their video as well as audio, on the basis of their convenience, and can set a convenient time to receive a Meet Request and decide who can invite them for a Meet by changing their account settings.

"In the times we are living in, virtual meetings have become the new normal. As we are physically distancing, we have become socially closer. Shaadi Meet stands testimony to our singular purpose of improving the matchmaking experience of our members and empowering them to take control of their destiny. What we are proud of is the fact that we have been able to pull this off entirely, while working remotely," Anupam Mittal, founder and CEO of Shaadi.com, said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)