Washington [US], October 1 (ANI): Microblogging platform Twitter has announced on its official Blog that it will begin rolling out a new way to experience videos on TikTok.

According to GSM Arena, Twitter isn't planning to push TikTok-like short videos the same way that IG did with Reels or YouTube with Shorts. Instead, it is only going to take one element of short-form video, making it easier to discover video content on the platform.

Also Read | India Women vs Sri Lanka Women Live Streaming Online, Women's Asia Cup 2022: Get Free Live Telecast of IND-W vs SL-W Cricket Match on TV With Time in IST.

Twitter will be introducing a new "immersive media viewer" which will play videos in a new full-screen view. This will be accessible by simply tapping/expanding a video from a Tweet.

Users will be able to swipe up from any video if they wish to discover more visual content. Backing out of the view will bring you back to your Twitter feed, reported GSM Arena.

Also Read | Navratri 2022 Day 7 Colour Orange: Katrina Kaif and Ananya Panday’s Outfits to Seek Inspiration From This Year!.

Twitter is also going to be showing more videos in the app's Explore tab. Users will see a new video carousel along with Tweets of interest under "Videos for you".

The immersive media viewer will be rolling out to iOS users using Twitter in English over the next few days. Meanwhile, the video carousel in the Explore tab is now available to Android and iOS users in English.

The last time Twitter tried to incorporate video, it failed. Twitter launched Fleets back in November 2020, only for it to pull the plug about 8 months later.

As per GSM Arena, with this announcement, it doesn't seem like Twitter is trying to change its content strategy and suddenly make its users pump out a short-form video as Instagram did. Instead of shifting its focus to video, it will only make videos easier to find and engage with. (ANI)

(This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)