Pop superstar Taylor Swift has officially pulled back the curtain on the creative inspiration behind her latest music video, "Opalite." Released Friday, Feb. 6, the 1990s-themed visual has already sparked widespread conversation for its quirky storytelling and a star-studded cast that includes some of the biggest names in Hollywood and British television. Taylor Swift 'Opalite' Music Video Release Date and Time on Spotify, Apple Music and YouTube in India.

Taylor Swift on How the Idea for 'Opalite' Was Born

In a detailed post shared on X (formerly Twitter), Swift revealed that the concept for the video was not a long-planned strategy but a "spark" that occurred during a television appearance. The singer credited a lighthearted moment on the set of The Graham Norton Show as the catalyst for the entire project.

"The idea for the 'Opalite' music video crash landed into my imagination when I was doing promo for The Life of a Showgirl," Swift wrote. "I was a guest on one of my favorite shows, @TheGNShow."

The singer explained that while chatting with her fellow guests, actors Cillian Murphy, Domhnall Gleeson, Greta Lee, Jodie Turner-Smith, and musician Lewis Capaldi. A joke from Gleeson turned into a full-fledged script.

"Domhnall made a light-hearted joke about wanting to be in one of my music videos," Swift shared. "Except that in that moment... I was instantly struck with an idea. And so a week later, he received an email script I’d written for the 'Opalite' video, where he was playing the starring role."

A 'School Group Project' for Adults

Swift described the collaborative effort as a "school group project, but for adults, and it isn’t mandatory." To her surprise, the entire couch of guests from that evening, including host Graham Norton, agreed to join the production.

The video, shot entirely on film and directed by Swift herself, features the ensemble in a nostalgic, campy world. Swift plays a woman who treats a pet rock as a soulmate, while Gleeson portrays a man similarly attached to a pet cactus. The narrative revolves around a fictional 1990s infomercial for a "magical spray" called Opalite, voiced by Cillian Murphy, which promises to transform life’s "crappiness into happiness."

Taylor Swift Shares the Idea Behind Making ‘Opalite’

How to Watch 'Opalite' Music Video

Fans looking to view the new release will notice a departure from Swift’s usual rollout strategy. In a move that has highlighted ongoing data-sharing disputes between YouTube and Billboard, the video is currently holding a staggered release schedule. The video is streaming exclusively on Spotify Premium and Apple Music. It will officially premiere on YouTube on Sunday, Feb 8, at 8:00 am ET. Blake Lively and Taylor Swift's Texts Revealed in Lawsuit Against Justin Baldoni.

Watch ‘Opalite’ Music Video:

The song itself is the third single from her 12th studio album, The Life of a Showgirl. Swift noted that the track serves as a metaphor for "making your own happiness," a sentiment reflected in the video’s upbeat and whimsical 90s aesthetic.

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