#BoycottZomato After 'Kachra' Ad Go Viral: Netizens Say Zomato Ad on Recycling Waste Humiliates Aditya Lakhia's Lagaan Character Kachra, Equates Marginalised Communities With Garbage
Netizens started #BoycottZomato on Twitter and accused Zomato of being "casteist". Calling for boycott of Zomato, they said the ad is demeaning and should be withdrawn.
Online food delivery platform Zomato has launched an advertisement regarding recycling of waste. The Zomato ad features actor Aditya Lakhia, who played the character of Kachra, a marginalised man, in Aamir Khan's hit movie Lagaan. Soon after the ad video went viral, #BoycottZomato started trending on Twitter. It is because the ad did not go well with a section of netizens who said it was drawing parallel between the term 'kachra' (waste) and the marginalised character Kachra of Lagaan movie. In simple words, Zomato was allegedly equating marginalised communities with garbage because a section of the society uses the derogator term 'kachra' for Dalits. Netizens started #BoycottZomato on Twitter and accused Zomato of being "casteist". Calling for boycott of Zomato, they said the ad is demeaning and should be withdrawn. Check out angry reactions to Zomato's ad below. Zomato Slammed for Its Recycling Awareness Ad Featuring Aditya Lakhia's Lagaan Character Kachra, Netizens Accuse Brand of Being Casteist.
Zomato Ad on Recycling Waste Is 'Casteist', Say Angry Netizens:
Retweet: This ad from @zomato is casteist & demeaning. Should be withdrawn immediately and an apology issued. Ashutosh Gowarikar made an error in the naming of a Dalit character as 'Kachra'. Further mockery is unacceptable. @deepigoyal @NCSC_GoI @thevijaysampla #BoycottZomato pic.twitter.com/R72oGlRsEu
— Dilip Mandal (@Profdilipmandal) June 8, 2023
कचरा मतलब दलित, लगान फिल्म के हिसाब से ऐसी बातों को बढ़ावा ना दें #BoycottZomato pic.twitter.com/52MynCAWeb
— Anjul Bamhrolia (@AnjulBamhrolia) June 8, 2023
#CasteistZomato#BoycottZomato pic.twitter.com/qLT8Qxlkes
— Kamlesh Pratap Gautam (@KamleshPratapG1) June 8, 2023
कृपया इसे ट्वीट करें
#BoycottZomato आज से जोमाटो से खाना लेना बंद
सुनिए @zomato. आपका विज्ञापन जातिवादी और अपमानजनक है। माफ़ी माँगिए और वापस लीजिए। वरना सैकड़ों मुक़दमे होंगे आप पर। पहली गलती तो आशुतोष गोवारिकर से हुई कि दलित करेक्टर का नाम “कचरा” रखा। अब आप जले पर नमक डाल… pic.twitter.com/KZNL6mahEk
— Akash Sagar -💙Bhim Army (@Akashsagr884) June 8, 2023
Having dealt with @zomato, I can confidently say it's the most abysmal food delivery service I've ever encountered. Not only is it unprofessional and casteist, but its donation claims for feeding India are shrouded in mystery. Who exactly benefits from these…
— Nitin Meshram (@nitinmeshram_) June 8, 2023
Zomato Ad Equates Dalit Character Kachra With Garbage, Says User:
#Kachra from #Lagaan was one of the most dehumanised voiceless depictions of Dalits ever in cinema. @zomato has used the same character and made a repulsive #casteist commercial. A human stool? Are you serious? Extremely insensitive! https://t.co/xWUpDatUvD
— Neeraj Ghaywan (@ghaywan) June 8, 2023
(The above story first appeared on LatestLY on Jun 08, 2023 01:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
