Abhay Deol asks in his latest Instagram post, 'Do you think Indian celebrities will stop endorsing fairness creams now?' This and the analysis attached to has has won the internet and how! The actor has been quite vocal on all the 'Lives Matter' movements and the recent involvement of Bollywood celebs voicing their opinion held Abhay's attention. He called out the 'woke Indian celebs' who were joining #BlackLivesMatter protests but have been mum on the racism present in India. Abhay Deol Starts #MigrantLivesMatter, Asks 'Woke Indian Celebs' to See How Systematic Racism Exists in India.

He shared this post and also offered some data to back his question and claim. "Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too, he explained in his caption.  The fans are just too impressed with the ZNMD actor and are crushing over him all over again! Check out the post and some tweets below.

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Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range: The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda

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In his previous posts, he vouched for the migrants when some of the celebs were busy extending their support to #BlackOutTuesday that was initiated in the US. These protests were over the death of George Floyd who was pinned down to death by a US cop. However, on seeing that none of those stars are speaking up on the relevant topic that are happening in their own 'backyard', the 44-year-old actor slammed them. And of course, internet agrees with Abhay!

(The above story first appeared on LatestLY on Jun 06, 2020 09:40 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).