Amrita Rao’s ‘Sanskaari Bahu’ Teaches Shraddha Kapoor How To Promote Palmonas’ New Mangalsutra Range in Hilarious Crossover (Watch Video)
'Vivaah' actress Amrita Rao has joined Shraddha Kapoor in a new Palmonas jewellery campaign, playfully reviving her iconic 'Sanskari' persona. The advertisement features Rao mentoring Kapoor on how to appeal to traditional audiences to promote the jewellery brand's new mangalsutra range.
Bollywood actress Amrita Rao has joined Shraddha Kapoor in the latest promotional campaign for the jewellery brand Palmonas. In a new digital advertisement, Rao reprises her iconic "Sanskari" persona to jokingly mentor Kapoor on how to market jewellery to a traditional audience. The playful crossover campaign features a lighthearted exchange where Rao, known for her classic roles in films like Vivah, teaches Kapoor the art of the "Sanskari Bahu" (traditional daughter-in-law) aesthetic. The video focuses on blending traditional Indian values with Palmona’s contemporary jewellery designs. Check out the video below. Shraddha Kapoor Collaborates With Amrita Rao for Her Jewellery Brand Palmonas; ‘Vivaah’ Actress Brings ‘Jal Lijiye Twist’ to It, Netizens Say ‘Both Favs in One Frame’ (Watch Video).
Amrita Rao Joins Shraddha Kapoor in New Advertisement for Palmonas Jewellery’s Mangalsutra Range – Watch Video
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(The above story first appeared on LatestLY on Jan 22, 2026 09:19 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
