This is making it very difficult for India-based brands to match the aggression and investments and make any realistic attempt to recapture mind or market share in any price segment.
Micromax will be unveiling a brand new smartphone in the Indian market on December 18.
Certified by Google, the High-Dynamic Range technology offers stunning picture quality and the TV houses official Google Play Store, games, movies and music.
Micromax Informatics's sub-brand YU has launched its first Smart TV - Yu Yuphoria in India, which is priced at Rs 18,499.
Micromax "Bharat GO", which has a market operating price of Rs 4,399, comes with a special cashback of Rs 2,000 as part of Airtel's 'Mera Pehla Smartphone' initiative.