Amul is known for promoting its brand using topical matters. Now, with the release of Ponniyin Selvan 1, the brand has promoted its butter with a quirky caption on Twitter. It reads: ‘Topical: Epic film, by Mani Ratnam, Ponniyin Selvan released!’ Ponniyin Selvan I Star Trisha Krishnan Reveals She Read All Five Volumes of the Epic for Her Role in Mani Ratnam’s Magnum Opus.

Take a look:

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