Emami’s Fair & Handsome Ordered To Withdraw Misleading Ads, Pay INR 15 Lakh Damages After Delhi Consumer Court Finds Claims of Providing Fair Skin to Users in 3 Weeks Deceptive
The commission found Emami's claims of providing fair skin to users in three weeks were deceptive and unsupported by evidence, thereby violating consumer rights. Hence, the commission ordered Emami to withdraw all such misleading advertisements and packaging.
The District Consumer Disputes Redressal Commission (DCDRC) of Delhi's Central District recently found Emami guilty of unfair trade practices and misleading advertisements related to its "Fair and Handsome" fairness cream. The commission found Emami's claims of providing fair skin to users in three weeks were deceptive and unsupported by evidence, thereby violating consumer rights. Hence, the commission ordered Emami to withdraw all such misleading advertisements and packaging. The DCDRC ordered the company to pay INR 15 lakh as punitive damages, of which INR 14.5 lakh is to be deposited with the Delhi State Consumer Welfare Fund, and INR 50,000 has to be paid to the complainant. Delhi: Consumer Forum Directs LIC, MCD to Pay INR 4.8 Lakh Claim, INR 40,000 Compensation.
Commission Orders Emami to Pay INR 15 Lakh as Damages
Consumer forum orders Emami's Fair & Handsome to withdraw misleading ads, pay ₹15 lakh damages
Read details: https://t.co/ysqi5orWow pic.twitter.com/H59LWwsldM
— Bar and Bench (@barandbench) December 10, 2024
(The above story first appeared on LatestLY on Dec 10, 2024 03:39 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
