Airtel Launches Industry First ‘Business Name Display’ Feature To Curb Spam and Build Customer Trust for Enterprises
Airtel Business has launched the industry's first 'Business Name Display' (BND) feature, allowing companies to display their brand name on recipients' mobile screens during outgoing calls. The feature is said to identify legitimate calls, and protect them from scams or fraudulent calls.
Airtel Business has launched a new feature called 'Business Name Display' (BND), which is the first of its kind in the industry. The service will allow companies to show their brand name on the recipient’s mobile screen when making calls. It aims to build trust and help customers to recognise real business calls instead of mistaking them for spam. The feature will help businesses to protect their customers from scams or fraudulent calls. WAVES Summit 2025: Reliance Jio Unveils ‘AI Photo Play’ on Jio AI Cloud To Let Users Create Realistic AI Avatars and Set Suitable Themes.
Airtel Launches Industry First ‘Business Name Display’ Feature
Airtel launches ‘Business Name Display’—an industry-first solution that allows businesses to display their brand name on the recipient’s mobile screen during outgoing calls. This will help customers distinguish legitimate business calls from spam and ensure they don’t miss…
— Bharti Airtel (@airtelnews) May 5, 2025
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